The Louisville Slugger Museum & Factory, is a museum and factory tour attraction located in Louisville, Kentucky's "Museum Row", part of the West Main District of downtown. The museum showcases the story of Louisville Slugger baseball bats in baseball and in American history. The museum also creates temporary exhibits with more of a pop culture focus, including collaborations with the Norman Rockwell Museum, the Charles M. Schulz Museum and Research Center, Coca-Cola, LEGO artists Sean Kenney and Jason Burik, Topps Trading Cards, The Children's Museum of Indianapolis, and Ripley's Believe It or Not!.